Client
Duration
A legacy rebuilt for the next era of AI intelligence.
From 25+ years of expert auto analytics to a modern, intelligent AI one.
NITS began over a quarter century ago as a specialist in motor vehicle after sales data and benchmarking. Trusted by OEMs and dealer groups, the company built deep expertise in service lanes, parts operations, and commercial mobility analytics.
But as the automotive industry shifted, electrification, connected vehicles, increasing AI potential, the brand needed a new chapter. The leadership team wanted to step into the future confidently with AI, electrification, connected vehicles, and smarter decision-making tools. To do that, the brand needed to evolve.
They came to us with a simple ask,
“Help us look like the company we’ve already grown into.”
The strategy wasn’t about changing who they were, it was about revealing it better.
NITS has always been a deeply data-driven organization.
For decades, they’ve processed enormous volumes of aftersales and fixed ops data for brands like Volvo, Hyundai, and other major OEMs. But there was a gap. They needed a brand that could hold both.
The weight of their experience and the clarity of their data first approach.
The result: An identity that feels honest, modular, and intelligent.
A system that scales, tells their story visually, and finally aligns with the impact they’ve been creating for years.
